Sickly Siren Spreads

Wiola Kowal Plays Patient for Harper's Bazaar Turkey November 2010

The Harper's Bazaar Turkey November 2010 issue features a non-conventional spread of medicinal value. Wiola Kowal poses as a patient for this pictorial by Koray Birand. Appropriately titled 'The English Patient,' the spread features Wiola Kowal being wheeled around in a wheelchair by a yummy man, donning an oxygen mask and wearing a neck brace.

Though they're not necessarily the most glamorous accessories, Wiola Kowal pulls it off impeccably. Whether or not hospital-chic is up as the next haute trend is to interpretation. Check out the featured gallery for a sneak peek at Harper's Bazaar Turkey November 2010 spread.

Hospital-chic Fashion
This editorial could inspire designers to create hospital-themed fashion collections.
Disruptive Beauty Trends
The spread's unconventional beauty looks could disrupt the traditional beauty industry standards.
Medical-inspired Photography
This type of photographic concept could inspire medical ad campaigns or editorial spreads.

Who This Affects Most

Fashion
The fashion industry could benefit from this editorial by exploring new themes and designs for their collections.
Beauty
The beauty industry could be disrupted by unconventional beauty trends featured in this pictorial.
Photography
The medical-inspired photography in this editorial could be used in advertising campaigns by the medical or pharmaceutical industry.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 82%
Activity 62%
Freshness 8%

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