As aware as modern societies have become in regards to the harmful affects of the sun on bared skin, that hasn't stopped people from neglecting sunscreen applications on a daily basis; Harmonised H2O UV Protection hopes to change that. It addresses people's distaste for the smell and stickiness of sunscreens by making it drinkable. Yes, Harmonised H2O UV Protection is a drinkable sunscreen.
Created by Osmosis Skincare, Harmonised H2O UV Protection is touted to cancel out up to 97% of UVA and UVB rays once injested by vibrating on the skin. Available in two varieties (tanning and non-tanning), it gives consumers the option of achieving a nice bronzed look without the harmful side effects. Yet one skeptic, Dr Rang Singh, says, "Everything in our body vibrates at its own frequency anyway and, as far as I know, nobody has found a way to change that. I wouldn’t just take these claims with a pinch of salt, I would take them with a fistful."
What's Driving This Trend
- Drinkable Sunscreens
- Disruptive innovation opportunity: Develop more advanced drinkable sunscreens that provide even higher protection against UVA and UVB rays.
- Scentless Sunscreens
- Disruptive innovation opportunity: Create scentless sunscreens that eliminate the smell associated with traditional sunscreens, making them more appealing to consumers.
- Convenient Sun Protection
- Disruptive innovation opportunity: Design easy-to-use sun protection products that eliminate the need for traditional sunscreen applications, making it more convenient for users.
Who This Affects Most
- Skincare
- Disruptive innovation opportunity: Explore the development of new skincare products that incorporate sunscreen properties, catering to the growing demand for innovative sun protection solutions.
- Health and Wellness
- Disruptive innovation opportunity: Introduce wellness-focused products that provide holistic sun protection, such as drinkable supplements that promote internal UV protection.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Innovate within the beauty industry by creating makeup products that incorporate sun protection, offering consumers both aesthetic enhancements and UV defense.
