Trader Joe's want to help consumers take their taste buds on a trip to North Africa with its new Harissa Flavored Chicken Thighs.
For those unfamiliar, harissa is a hot chili pepper paste made from roasted red peppers, Baklouti peppers or serrano peppers, olive oil, and a flavorful blend of spices and herbs. Now, Trader Joe's has taken the bold and spicy flavor of harissa and paired it with the brand's boneless, skinless chicken thighs. Trader Joe's has even put its own spin on the recipe with a version of harissa that "includes tomato paste with dried red pepper, parsley, paprika, cumin, and garlic, with some citrus brine to give it a touch of tang and a slight sweetness."
Best of all, preparing Trader Joe’s Harissa Flavored Chicken Thighs is as simple as roasting them in the oven for 20 minutes or plopping them on the grill.
Image Credit: <i> Trader Joe's.</i>
What Makes This Trend Stand Out
- Harissa Flavored Foods
- The trend of using harissa as a flavoring in various food products like snacks, condiments, and dips to cater to consumers who like bold and spicy flavors.
- Convenient Meal Kits
- The trend of offering ready-made meal kits containing pre-marinated meat like harissa flavored chicken thighs for a hassle-free cooking experience for busy consumers.
- Ethnic Grocery Products
- The trend of stocking ethnic grocery products like harissa chili paste in regular supermarkets to cater to consumers' changing tastes and preferences.
Sectors Adopting This
- Food and Beverage
- Opportunities for creating and marketing various harissa-flavored food and beverage products across different cuisines and cultures.
- Retail
- Opportunities for offering pre-packaged harissa-flavored meal kits to cater to consumers who value convenience and taste.
- Grocery
- Opportunities for importing and marketing ethnic grocery products, like harissa, to cater to a growing demand for ethnic fare.
