The latest pair of runners soon to hit the market are the Hanon x Asics Gel Lyte III 'Wildcats,' which pay homage to a local running club called The Wildcats.
The Hanon x Asics Gel Lyte III Wildcats shoes revamp the latter's runners with red and yellow colors that form an Autumn-esque aesthetic. The upper is constructed with suede complete with "3 tonal 3M tiger stripes and double woven labels on the tongue," according to Highsnobiety. Since this is an Asics Gel Lyte model, the sneaker is extremely light and will feature a split tongue design, as well as soft cushioning for comfort.
The Hanon x Asics Gel Lyte III Wildcats are limited editions and will be available on October 28th.
What Makes This Trend Stand Out
- Colorful Athletic Footwear
- There is a disruption opportunity for footwear brands to create more bold and unique colorways in their athletic shoe offerings.
- Limited Edition Sneakers
- There is a disruption opportunity for brands to create limited edition sneakers to increase hype and demand in the market.
- Collaboration Sneakers
- There is a disruption opportunity for brands to collaborate with local clubs or organizations to create unique and meaningful sneaker designs.
Sectors Adopting This
- Athletic Footwear
- Athletic footwear brands can take advantage of the trend toward unique and bold colorways in their shoe designs.
- Fashion Retail
- Fashion retailers can capitalize on the limited edition and collaboration sneaker trends to increase sales and customer engagement.
- Local Running Clubs
- Local running clubs can leverage their unique identities and designs to collaborate with sneaker brands and create meaningful products for their members.
