Google Doodles have become a long-running form of celebration for the company and the recent Hannah Glasse doodle is no exception to this. Hannah Glasse is perhaps best remembered as the woman behind classic British cuisine and is responsible for classics such as jelly and Yorkshire pudding. The Google Doodle celebrating Glasse was illustrated by Matthew Cruickshank and features Glasse baking a batch of Yorkshire puddings with the delicious steam spelling out "Google."
The Doodle is meant to celebrate the 310th birthday of Hannah Glasse, as well as her contributions to modern cooking. Glasse's cookbook, 'The Art of Cookery,' was first published in 1747 and is often noted as the book that brought cookery to the English masses. The 972-recipe book is noted for having conversational language, which makes many of the recipes simple and accessible.
Image Credit: Google
What's Driving This Trend
- Cookbook Revivals
- As the popularity of vintage recipes continues to grow, there is an opportunity for disrupted innovation in repurposing old cookbooks and making them more accessible through modern technology.
- Interactive Culinary Education
- Interactive doodles can be utilized to educate aspiring cooks on the history of classic dishes and how they can be made, presenting a disruption opportunity for culinary education in the digital space.
- Celebrity Chef Memorabilia
- More chefs and culinary experts are becoming public figures. This trend presents an opportunity to capitalize on consumers' desire to connect with their favorite chefs through creative merchandising and collaborations.
Who This Affects Most
- Publishing
- With the growth of cookbook revivals, the publishing industry can capitalize on creating interactive and engaging reprints that can attract both traditional and new audiences.
- Culinary Education
- The rise of interactive culinary education can have a disruptive impact on the traditional culinary education industry, where learners may prefer self-paced learning through digital mediums.
- Celebrity Chef Branding
- As chefs become more popular figures, there is a potentially lucrative industry market in celebrity chef collaborations, sponsorships, and merchandise.
