Plush Social Furniture

The Hangout Collection by Meera Leona Rathai Encourages Gatherings

Furniture can serve functions beyond providing a place for rest; the Hangout Collection is a series of plush seating that encourages people to through social gathering. Whether small or intimate, people will know that they will be hanging out in comfort.

Designed by Meera Leona Rathai for Bretz Wohntraume, the Hangout Collection is comprised of a sofa, armchair and ottoman. All three furniture pieces boast large modern tufting that transform the surface into an inviting cushioned paradise from which no one will want to rise from again. Available in a variety of different upholstery from dark leather to velvety blue, the Hangout Collection is perfect for contemporary domestic and commercial spaces. It has a luxurious vibe about it.

Plush Social Furniture
Disruptive innovation opportunity: Create plush seating designs that foster social gatherings and prioritize comfort.
Modern Tufting
Disruptive innovation opportunity: Develop innovative tufting techniques that transform furniture surfaces into inviting, cushioned paradises.
Versatile Upholstery
Disruptive innovation opportunity: Explore unique upholstery options that cater to both domestic and commercial spaces, offering a luxurious touch.

Where This Applies

Furniture Design
Disruptive innovation opportunity: Incorporate plush social seating designs into various furniture collections to attract a wide range of customers.
Interior Design
Disruptive innovation opportunity: Collaborate with furniture designers to create plush seating options that enhance social gathering spaces in homes and commercial environments.
Hospitality
Disruptive innovation opportunity: Introduce plush social furniture into hotels, restaurants, and lounges to elevate the comfort and experience of guests during gatherings.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 15%
Freshness 8%