The Bespoke & Oak Co. makes a variety of sentimental gifts that can be personalized, but one standout option is its Handwritten Letter Coaster.
While writing a message on a coaster is a project that could easily be taken on a person of just about any age, Bespoke & Oak offers a way to carve heartfelt messages more permanently onto coasters—a task that requires specialized skills and tools.
To make these customized coaster gifts, Bespoke & Oak instructs that a square measuring 9.5cm by 9.5cm should be drawn on a piece of paper to represent the boundaries of the coaster's edges. With this template, gift-givers are able to write their special message with a thick marker, take a photo of it and attach with their order to receive a personalized coaster in the mail.
What's Driving This Trend
- Personalized Gifts
- Disruptive innovation opportunity: Develop technologies that can reproduce handwriting with authenticity to create personalized gifts.
- Handcrafted Keepsakes
- Disruptive innovation opportunity: Create automated processes to replicate the intricacy and beauty of handmade products for keepsakes.
- Digitalization of Sentimental Messages
- Disruptive innovation opportunity: Design platforms or apps that allow users to digitize and preserve handwritten messages for various applications.
Who This Affects Most
- Gift and Souvenir Industry
- Disruptive innovation opportunity: Merge traditional sentiments with innovative technologies to create unique and memorable gift products.
- Personal Stationery Industry
- Disruptive innovation opportunity: Integrate digital solutions into personalized stationery production processes to bridge the gap between handwritten and digital communication.
- Artisanal Craft Industry
- Disruptive innovation opportunity: Explore ways to automate or streamline the creation of artisanal crafts while maintaining their unique characteristics and appeal.
