e.l.f. Cosmetics' Eyes.Lips.Face song has been used millions of times on TikTok and the beauty brand is now sharing an adaptation of this tune that takes the form of a hand-washing song to promote public health and safety. 'Eyes.Lips.Face.Safe.' adapts the lyrics of the original song to encourage the platform's young demographic to lather up, only look with their eyes, air kiss and avoid touching their face. The new rendition of the song was created with the original artists, iLL Wayno and Holla FyeSixWun, and serves as an important public service announcement during an uncertain time.
As e.l.f. Cosmetics revealed to Cosmetics Business, "During the challenging times presented by COVID-19, e.l.f. Cosmetics put their heads together with Republic Records to figure out how they could use the popularity of the song to raise awareness of basic preventative measures they could take to help stop the spread of the disease."