Sydney-based stylist Rachel Wightman is the mastermind behind 'not Tuesday,' a range of hand-made necklaces that have the unfinished charm of a grade-school project. Although, I must say, these pieces look way more sophisticated than the macaroni jewelry that I gave my mom every birthday, Christmas and Mother's day (for way longer than was actually acceptable).
Wightman gravitates towards imperfect shapes, vibrant hues and matte textures. She strings together each funky piece, (which on its own might look clunky, but together looks playful), to create what she refers to as "wearable art."
Wightman's genius comes from embracing imperfection. The jewelry has a raw appeal that stands out amongst overly polished gems and baubles.
What Makes This Trend Stand Out
- Hand-made Jewelry
- Disruptive innovation opportunity: Embrace imperfection and create unique, hand-made jewelry pieces with a raw appeal.
- Vibrant Hues
- Disruptive innovation opportunity: Experiment with vibrant colors and create jewelry that stands out from the traditional polished gems and baubles.
- Wearable Art
- Disruptive innovation opportunity: Combine art and fashion to create necklaces that are not only accessories but also pieces of artistic expression.
Sectors Adopting This
- Fashion Accessories
- Disruptive innovation opportunity: Introduce handmade jewelry with vibrant hues and artistic elements to the fashion accessories industry.
- Artisanal Crafts
- Disruptive innovation opportunity: Tap into the market for unique and imperfectly crafted handmade jewelry as part of the artisanal crafts industry.
- Jewelry Design
- Disruptive innovation opportunity: Challenge the norm by creating jewelry pieces that prioritize raw appeal and embrace imperfection within the jewelry design industry.
