The Leaf

 - Dec 31, 2007   Updated: Jun 22 2011
If you took a look and thought of people falling out, think again. Pinar Yar, and TGugrul Govsa have designed a hammock that is tip proof. The Leaf, as it is known, has a shell for support and stability and the inside is woven for comfort.

Whether they're hung up inside or outside, the old design of hammocks is making its way into the modern luxury market.

Implications - In the last few years, there has been an increased consumer desire for products that get rid of minor inconveniences that have plagued generations past. Despite the fact that these troubles are minor, many of these products sell because of their novelty factor. A company or brand would be wise to develop a novelty product that solves a minor but commonplace issue.