After recently launching the Rick & Morty ‘Sour Brite Crawlers’ series, Trolli has returned to launch a new collaboration with Halo Infinite. The popular video game debuted a free-to-play multiplayer mode in November 2021 and has since launched a campaign mode and additional features since its full release. In collaboration with the game, Trolli will release the ‘Original Sour Brite Crawlers,’ ‘Very Berry Sour Brite Crawlers,’ ‘Sour Gummi Creations,’ and ‘Sour Bursting Crawlers’ with new packaging inspired by the game.
In addition, fans can visit Trolli’s website to unlock exclusive Halo Infinite game content as a part of the release. Fans can also enter to win one of five bundles that feature a Trolli Lovesac, Corsair, and Elgato PC gear, Xbox Series S, worm-themed Trolli Xbox controller, and more.
Image Credit: Trolli
What's Driving This Trend
- Video Game Collaborations
- Opportunity for brands to collaborate with popular video games to launch new products and tap into the gaming community's loyal fan base.
- Cross-marketing Opportunities
- Opportunity for brands to offer exclusive content and giveaways to fans of popular video game franchises to increase brand awareness and loyalty.
- Candy-game Crossovers
- Opportunity for confectionery brands to collaborate with popular video games to launch themed candies and reach a wider audience through co-branding.
Who This Affects Most
- Confectionery
- Brands in the confectionery industry can collaborate with popular video games to launch themed candies and reach a wider audience through co-branding.
- Technology
- Opportunity for technology companies to offer exclusive content and giveaways to fans of popular video game franchises to increase brand awareness and loyalty.
- Gaming
- Gaming companies can collaborate with other industries, such as confectionery and technology, to launch co-branded products that appeal to their loyal fan base.
