Fragrance brand Diptyque is expanding its lineup of hair mists following its last successful release. Now, a hair mist in the scent 'Eau Capitale' will be available, mimicking its previous iteration.
The scent was inspired by Paris, which is where it was originally conceptualized and created. It arrives with a light yet distinct smell, featuring notes of bergamot, bright pink berries and patchouli.The mist arrives in a box that's equally as luxe, boasting images that are reminiscent of Paris. It largely drew its inspiration from the city's architecture, particularly the Art Art Nouveau building style.
In a press release, the brand described the hair mist stating it is “worn as a chypre” and “evokes an excess of lush ruses".
Image Credit: Diptyque
Key Themes Behind This Trend
- City-inspired Hair Mists
- Fragrance companies could release more hair mists inspired by different cities, creating a new trend in the hair care industry.
- Luxury Packaging for Hair Care Products
- Hair care companies could create more luxurious packaging like Diptyque's to enhance the appeal of their products, introducing disruptive innovation in the beauty industry.
- Fragrances Inspired by Architecture
- Fragrance companies could draw inspiration from various architectural styles, such as Art Nouveau, to create unique and compelling scents, potentially disrupting the traditional fragrance market.
Where This Applies
- Fragrance Industry
- Fragrance companies could explore the market for city-inspired hair mists, potentially disrupting the hair care industry.
- Hair Care Industry
- Companies within the hair care industry could invest in luxury packaging for their products to compete with high-end brands like Diptyque.
- Art and Design Industry
- The art and design industry could collaborate with fragrance companies to create scents inspired by various architectural styles, creating a new market for unique fragrances.
