Surreal LEGO Cityscapes

The Habit Makes Us Blind Project Builds Urban Planning Awareness

These fictional block-boasting blueprints are unbelievable and had me wishing this magical LEGO land existed.

Spanish architects at the Espai MGR studio have digitally produced images of a LEGO-loaded land for their Habit Makes Us Blind project. These surreal cityscapes are striking in the way they incorporate the old architecture of the the city, as well as the contrasting imagined architecture built out of LEGO blocks. The Habit Makes Us Blind project aims to encourage citizens to look at their city with fresh eyes. Through these images, they are emphasizing the amount of empty space in their city and how its potential is being wasted. The project intends to inspire imaginative solutions to this urban issue and promote the transformation of empty space into recreational public areas.

These imaginative and innovative images are definitely building positive change!

Urban Planning Awareness
Disruptive innovation opportunity: Develop new technology or tools that utilize augmented reality to help citizens visualize and participate in urban planning decisions.
Imaginative Solutions
Disruptive innovation opportunity: Create a platform or app that crowdsources creative ideas to transform empty urban spaces into functional and recreational public areas.
Digital Visualization
Disruptive innovation opportunity: Design a virtual reality experience that allows users to explore and interact with digitally produced images of future urban landscapes.

Who This Affects Most

Architecture
Disruptive innovation opportunity: Integrate modular construction techniques with LEGO-like building materials to create more sustainable and adaptable cities.
Technology
Disruptive innovation opportunity: Develop artificial intelligence algorithms that can analyze urban spaces to identify underutilized areas and propose innovative redevelopment plans.
Entertainment
Disruptive innovation opportunity: Create immersive LEGO-themed attractions or experiences that educate and inspire visitors about urban planning and architectural design.
SCORE
6.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 94%
Freshness 8%

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