If one of your New Year's Resolutions was to exercise more, then the GymPact app is for you. The GymPact app is a free iPhone app designed to get you to the gym by making it cost you on the days when you don't go.
The GymPact app first has you set your own gym schedule for the coming week. Every time you go into the gym on the days you've chosen you must check into the app and perform at least 30 minutes of exercise. If you miss a day on your schedule you lose money. The money you lose is divided among the number of people who actually stuck to their exercise routine for the week. While it seems like it would be really easy to hustle the GymPact app, I like the idea behind it nonetheless. Money makes people do strange, and occasionally healthy things.
Key Themes Behind This Trend
- Exercise Incentive Apps
- The success of GymPact demonstrates a trend towards apps providing financial incentives for healthy behaviors.
- Gamification of Health
- GymPact exemplifies the growing trend of gamifying health and wellness to drive user engagement.
- Social Accountability
- The use of social accountability in GymPact highlights a trend of people leveraging social networks to maintain healthy habits.
Where This Applies
- Health and Fitness
- The health and fitness industry has an opportunity to leverage technology to incentivize healthy behaviors and increase customer engagement.
- Mobile Apps
- The rise of exercise incentive apps like GymPact creates a market opportunity for mobile app developers.
- Insurance
- The insurance industry could leverage the success of GymPact and similar apps to incentivize healthy behaviors and reduce healthcare costs for their clients.
