The Gwyneth Paltrow and Jimmy Fallon Rap Duet is nothing short of hilarious. Watching a couple minutes of the pair transforming regular conversation into a rap will definitely get you laughing. Whether it's the red and yellow rapper gear, or the slow-spoken lyrics, the two have definite chemistry as entertainers (even though they may not necessarily be the greatest of rappers).
See for yourselves in the video here.
Implications - Youth consumers have a strong desire to appropriate elements from other groups and cultures in an ironic manner. This form of humor is best characterized by its contrasting elements. Companies should leverage humor as a distinct opportunity to engage with this audience.