Three generations of vintners produce Gut Oggau Estate Wines. The Austrian winery assigns a face and personality to each of their wines, complete with a portrait of one of the family members on its label.
A younger portrait (of one of the three children) means a younger wine. The Gut Oggau Estate Wines develop a more complex taste and flavour over time. There are currently nine wine selections offered, and the idea to sell bottles with a character was developed by Jun von Matt, a German design agency.