Three generations of vintners produce Gut Oggau Estate Wines. The Austrian winery assigns a face and personality to each of their wines, complete with a portrait of one of the family members on its label.
A younger portrait (of one of the three children) means a younger wine. The Gut Oggau Estate Wines develop a more complex taste and flavour over time. There are currently nine wine selections offered, and the idea to sell bottles with a character was developed by Jun von Matt, a German design agency.
Key Themes Behind This Trend
- Wine Personalization
- Using personalized labels to differentiate wine selections.
- Multi-generational Branding
- Branding and marketing products as a family affair.
- Age-based Marketing
- Marketing products based on the age of customers.
Where This Applies
- Wine Production
- Differentiating wine selections through unique marketing strategies.
- Design and Branding
- Developing branding campaigns that emphasize the family story.
- Marketing and Advertising
- Targeting specific age groups with age-based marketing campaigns.
