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Giorgio Guidi's Gummy Watch Has a Fashionably Minimalist Design

 - Sep 3, 2011
References: giorgioguididesign & yankodesign
The Gummy Watch from Giorgio Guidi is a minimalist watch designed for the younger generation. Guidi has designed the Gummy Watch to appeal specifically to youngsters who wear watches more as a fashion statement than anything else.

The Gummy Watch has a simple design that slots a the watch's face into a silicone wriststrap. The strap is held together using Velcro squares and can be switched out at any time for another color. The face of the watch is functionally minimalist an hour and minute hand and dashes indicating the times between the quarter hours. My favorite aspect of this watch is the way the quarter hours are displayed on the face. Each quarter hour displays the time written in regular time and in military style separated by a dash.