The Belgian Center for Guide Dogs is hoping to get more financial support for training its important animals with these ads. As the images illustrate, there is a serious lack of guide dogs for the blind, a drastic difference in population from one to the other.
The print ads each feature a single guide dog leading a pack of blind people behind, each holding on with a leash. The leashes are tangled, people are squished together and it is an absurd and saddening image to see the crowd of people who should each have their own dog. Beneath the images is the simple but direct statement, "We need more guide dogs."
The settings of each ad present a dangerous situation for the blind who do not have access to a guide dog such as a crosswalk, stairs and street.
Guide Dog Ads
More Stats +/-
Canine Companion Ads
Trauma Guide Dog Commercials
Visually Impaired Perspectives
Captivating Guide Dog Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
These Ads Show the Necessity in Training More Guide Dogs for the Blind
- By: Cadhla GrayNov 4, 2015