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Viral YouTube Exhibits

The Guggenheim 'YouTube Play' Project Explores Digital Media

— June 16, 2010 — Pop Culture
The exciting Guggenheim 'YouTube Play' project will present 20-25 YouTube pieces in the famous museum. This exhibit allows the chance for YouTube videos to be considered as high art.

The Guggenheim is acknowledging the art forms of this generation like no other museum has. The Guggenheim YouTube Play project is giving so many the opportunity to be recognized for their skills and this is an exciting example of how much talent the Internet holds.
Trend Themes
1. Recognition of Digital Art - The Guggenheim YouTube Play project demonstrates the growing recognition of digital art as a legitimate form of high art.
2. Integration of Online Platforms - The Guggenheim YouTube Play project showcases the integration of online platforms, such as YouTube, with traditional art institutions, creating new avenues for artistic expression and exhibition.
3. Democratization of Art - The Guggenheim YouTube Play project highlights the democratization of art, offering artists from diverse backgrounds and locations the opportunity to have their work exhibited in a prestigious museum.
Industry Implications
1. Digital Art - The Guggenheim YouTube Play project presents disruptive innovation opportunities in the digital art industry, pushing the boundaries of what is traditionally considered art and opening up new avenues for artists to gain recognition.
2. Online Platforms - The Guggenheim YouTube Play project suggests disruptive innovation opportunities for online platforms, as it demonstrates the potential for collaboration and integration between online platforms and traditional art institutions, creating a new market for digital art.
3. Art Education - The Guggenheim YouTube Play project offers disruptive innovation opportunities in the art education industry, as it challenges traditional notions of art and provides a platform for artists to showcase their skills and gain recognition, potentially changing the way art is taught and perceived.
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