The New G-SHOCK G-SQUAD Captures Users Sport-Activity Data
Niko Pajkovic — July 29, 2021 — Tech
References: world.g-shock & hypebeast
Recently released, the G-SHOCK G-SQUAD is a line of smartwatches that utilize new technology to calibrate users' sport-specific workouts. The line of sports-ready watches comes in three different models: the GBD 200-1in black, the GBD 200-2 in blue, and the GBD 200-9 in yellow or lime.
All of the GBD 200 models consist of G-Shock's iconic square-shaped face but provide a slimmer, more lightweight profile design than its predecessors. Specifically, these watches are 2.0mm slimmer, 3.4mm narrower, and 8.8mm shorter than previous models. The timepiece display contains a series of basic fitness information, including calories burned and steps taken. For a more detailed analysis of their workouts, users can download G-SHOCK's mobile fitness app, which allows them to record and track their data when combined with the watch.
This product stands out because it can recognize 15 different sport-specific workouts ranging from biking to fishing and snowboarding to swimming.
All of the GBD 200 models consist of G-Shock's iconic square-shaped face but provide a slimmer, more lightweight profile design than its predecessors. Specifically, these watches are 2.0mm slimmer, 3.4mm narrower, and 8.8mm shorter than previous models. The timepiece display contains a series of basic fitness information, including calories burned and steps taken. For a more detailed analysis of their workouts, users can download G-SHOCK's mobile fitness app, which allows them to record and track their data when combined with the watch.
This product stands out because it can recognize 15 different sport-specific workouts ranging from biking to fishing and snowboarding to swimming.
Trend Themes
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Sport-specific Smartwatches — The emergence of sport-specific smartwatches presents an opportunity for the development of specialized workout programs tailored to different sports.
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Mobile Fitness Tracking — The combination of mobile fitness apps and smartwatches offers the possibility of more accurate and comprehensive workout data analysis, promoting more effective training regimes
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Lightweight Design — The development of lighter and more wearable smartwatches such as the G-SHOCK G-SQUAD points to future trends where wearable technology will become less intrusive and more integrated into everyday life.
Industry Implications
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Sports Wearables — The sports wearable industry can capitalize on the trend of sport-specific smartwatches by improving and enhancing the functionality of the devices, enabling the collection of more specialized data for coaches and athletes to evaluate and develop training programs.
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Fitness Apps — Fitness app developers can collaborate with smartwatch manufacturers to create apps that leverage the sport-specific technology of smartwatches and also facilitate data sharing and analysis for comprehensive fitness data insights.
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Outdoor Sports Equipment — Outdoor sports equipment manufacturers should explore opportunities to integrate smartwatch technology with their products to offer customers a more complete and immersive experience, such as detecting and logging data during a user's excursion or adventure.
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