Uniquely combining the concepts of fashion and grocery shopping, the Ground Zero Fall 2009 collection titled ‘We Need…" compares our need for supermarket goods to that of our need for fashion.
Ground Zero provides on their site, "Fashion is as natural an impulse as a spree in the supermarket." This explains the Ground Zero Fall 2009 assortment of tees and sweaters with knit patterns and prints that depict an interesting mix of ‘necessities’: marijuana, cigarettes, baby lotion and Vogue Magazine.
Supermarket Staple Fashion
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World's First Sexy Supermarket
Paper Bag Couture
Eco-Friendly Supermarket Fashion
Disoriented Downtown Fashion