'Grillz' by Craig Hunter is a set of hilarious images that take traditional teeth adornments and give them an interesting twist.
Hunter went to an auto show and wondered if car-lovers would wear grills in the fashion of their favorite car brand. These hilarious images are the result of those musings. 'Grillz' by Craig Hunter mixes "humour with hip-hop culture," giving a twist to traditional rapper accessories.
Implications - There are many products that consumers are unable to do without in their lifestyles. A variety of these items may bear a negative or unfavorable reputation. Companies and businesses that are able to transform such statures from senile to youthful will create a clientele who is more willing to invest in such things. Consumers are more likely drawn to products that are perceived in a positive light by others.
What's Driving This Trend
- Personalized Branding
- Opportunity for car brands to extend their branding to unconventional products like dentures.
- Humorous Fashion
- Opportunity to combine comedy and fashion in unique accessories like 'Grillz'.
- Transformation of Reputation
- Opportunity to change the perception of products from negative to positive for increased consumer interest.
Who This Affects Most
- Automotive
- Automotive industry can explore unconventional branding opportunities through collaboration with fashion and lifestyle products.
- Fashion
- Fashion industry can tap into the humor trend and create unique, funny accessories like 'Grillz'.
- Cosmetics
- Cosmetics industry can leverage the transformation of reputation trend to reposition and rebrand certain beauty products.
