Greta Constantine is an up-and-coming design duo that is gaining a lot of attention -- and fast. Behind the face of this elegant label are designers Kirk Pickergill and Stephen Wong.
Although based in Toronto, Canada, don't let their "neighbor to the North" location fool you. Greta Constatine is an international brand and their couture pieces have been spotted on a-list celebrities as well as the top models in the fashion game. Their Spring/Summer 2011 show at LG Fashion Week even sported Coco Chanel strutting down the runway. If that isn't enough, the duo designed costumes for the award-winning hit musical, 'Hairspray.'
The best part about all of Greta Constantine's collections is that they're all ready-to-wear and exquisitely cut. Designed for all ages, Greta Constantine is one label that can be enjoyed by everyone from mature business women going to a gala dinner to twenty-somethings that just want to make a jaw-dropping statement at a hip party.
Why This Trend Is Growing
- Ready-to-wear Fashion
- Disruptive innovation opportunity: Develop sustainable and affordable ready-to-wear collections for a wide range of consumers.
- Celebrity Fashion Endorsements
- Disruptive innovation opportunity: Create partnerships with celebrities to promote and wear fashion brands, reaching a larger audience and increasing brand visibility.
- Fashion Collaborations
- Disruptive innovation opportunity: Collaborate with artists, musicians, or other designers to create unique fashion collections that blur the line between art and fashion.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Develop an online platform that offers personalized shopping experiences and virtual try-ons.
- Music and Entertainment
- Disruptive innovation opportunity: Create a fashion brand specifically tailored for musicians and performers, offering functional and stylish stage outfits.
- Fashion Events and Shows
- Disruptive innovation opportunity: Introduce immersive virtual fashion shows that allow global audiences to experience the excitement and glamour of runway events from the comfort of their homes.
