Intricate Cash Trees

Yuken Teruya 'Green Economy' Series is Elaborate

Yuken Teruya's miniature cash trees have been produced in association with the New York Times. The publication's 'Green Economy' piece spurred a general interest in Teruya's work, a Japanese artist who has made installations out of recycled McDonald's take out bags and toilet paper rolls. Writer Paul Krugman's article has been complimented by these commissioned art pieces.

Krugman has launched an interesting debate via the New York Times. He brings forth the tension between the reduction of gas emissions and a successful economy. This battle is at the core of Teruya's bank notes and their intricate upright shrubs. His past projects have dealt with similar subjects, specifically in relation to consumption, the environment, organic produce and the overall impacts of consumerism.

Miniature Cash Trees
The creation of intricate cash trees by artist Yuken Teruya presents an opportunity for disruptive innovation in the art and design industry.
Recycled Installations
Yuken Teruya's use of recycled materials in his installations opens up opportunities for disruptive innovation in the sustainable manufacturing and recycling industry.
Green Economy
The New York Times' article on the green economy by Paul Krugman highlights the potential for disruptive innovation in sustainable business practices across various industries.

Industries Being Reshaped

Art and Design
The intricate cash trees created by Yuken Teruya provide a disruptive innovation opportunity in the art and design industry.
Sustainable Manufacturing
The use of recycled materials in Yuken Teruya's installations presents an opportunity for disruptive innovation in the sustainable manufacturing industry.
Media and Publishing
The New York Times' focus on the green economy offers a disruptive innovation opportunity in sustainable business practices for the media and publishing industry.
SCORE
3.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 39%
Freshness 8%

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