The American Le Mans series Green Dream Team is leading the way in greener auto racing. The Green Dream Team was revealed at the MIA-SEMA ‘The Race Has Gone Green Conference’ in Long Beach. These guys don’t mess around when it comes to going green.
The Green Dream Team consists of five members: Paul Drayson, David Brabham, Johnny O’Connell, Chris Dyson, and Gunnar Jeannette. All of these men are accomplished racers and eco-activists with their respective teams.
The Green Dream Team will be responsible for representing the greener side of the ALMS at events. I saw these guys in action, and let me tell you, biofueled cars aren’t boring at all. Check out the links to your left to learn more about the Green Dream Team and the ALMS’s initiative to green up racing.
Key Themes Behind This Trend
- Green Auto Racing
- Opportunity for disruptive innovation in developing biofueled cars and eco-friendly racing technologies.
- Eco-activism in Sports
- Opportunity for disruptive innovation in incorporating sustainability practices and environmental awareness in sports events and teams.
- Green Event Sponsorship
- Opportunity for disruptive innovation in partnering with eco-friendly brands and organizations to support green events and initiatives.
Where This Applies
- Automotive
- Opportunity for disruptive innovation in the automotive industry by developing and promoting biofuel technologies and sustainable racing practices.
- Sports
- Opportunity for disruptive innovation in the sports industry by integrating eco-activism and sustainability practices into sports events and teams.
- Marketing and Advertising
- Opportunity for disruptive innovation in the marketing and advertising industry by connecting brands with eco-friendly sports events and sponsorships.
