Nut Butter Yogurt Blends

Oikos Greek Yogurt with Almond Butter is a Protein-Rich Snack

Danone's Oikos brand is introducing Oikos Greek Yogurt with Almond Butter as a satisfying, protein-rich snack. While both Greek yogurt and nut butter are both known as snacks that are great sources of protein, this new product offers a blend of both to share 13 grams of protein per 5.3-ounce cup—this is comparable to Oikos' Whole Milk Greek Yogurt with 11 grams of protein and Oikos' Triple Zero protein yogurt, which boasts 15 grams of protein per 5.3-ounce cup.

The hybrid snacks are being introduced in varieties like almond butter with maple cinnamon, vanilla, coconut or berries, as well as a sweetened plain option.

Rather than having to settle for a protein-rich snack that comes from either animal protein or a plant-based source, consumers may enjoy a bit of both with these yogurt cups.

Image Credit: Danone

Nut Butter Yogurt Blends
The combination of Greek yogurt and nut butter as a snack is a new trend in protein-rich snacking.
Hybrid Snacks
The introduction of almond butter and Greek yogurt in various flavors creates an opportunity for exploring other hybrid snack options.
Dual Protein Sources
The creation of snacks featuring both animal and plant-based protein sources offers a new trend to consider in the protein snack market.

Industries Being Reshaped

Food and Beverage
The food and beverage industry can explore creating more hybrid snacks featuring unique flavor combinations.
Health and Wellness
The health and wellness industry may consider promoting the benefits of protein-rich snacks in both animal and plant-based options.
Consumer Packaged Goods
The consumer packaged goods industry could create new product lines or collaborations that combine popular snacks with added protein sources.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 72%
Activity 90%
Freshness 9%