Ideal for all skin types, the Greek Yogurt Makeup Primer from Greek apothecary brand Korres is a great investment for anyone looking to make their makeup last longer throughout the day. The innovative yogurt-based product is formulated to be gentle enough to be used on sensitive skin and is rich in protein, as Greek yogurt contains twice the amount as regular yogurt.
The nourishing Greek Yogurt Makeup Primer is to be applied to clean skin after washing and before the application of makeup. Individuals also have the option of using it over top of their moisturizer or on its own.
Korres' Greek Yogurt Makeup Primer is formulated to be a "breathable" gel blend that leaves skin looking dewy, soft and smooth.
What's Driving This Trend
- Yogurt-based Makeup Primers
- Disruptive innovation opportunity: Develop new yogurt-based makeup primers with different formulations to cater to specific skin types and concerns.
- Long-lasting Makeup Solutions
- Disruptive innovation opportunity: Create innovative long-lasting makeup products that can extend the wear-time of makeup without compromising on skin health.
- Skin-friendly Primer Formulations
- Disruptive innovation opportunity: Explore new formulations and ingredients to create makeup primers that are gentle and suitable for sensitive skin.
Who This Affects Most
- Beauty and Cosmetics
- Disruptive innovation opportunity: Introduce Greek yogurt-infused products into the beauty and cosmetics industry to meet the growing demand for natural and nourishing skincare.
- Skincare
- Disruptive innovation opportunity: Innovate new skincare products that combine the benefits of Greek yogurt with other potent ingredients to address specific skin concerns.
- Athleisure
- Disruptive innovation opportunity: Collaborate with athleisure brands to develop makeup solutions specifically designed for active individuals, with long-lasting and sweat-resistant formulas.
