Youthforia's Pregame Primer with Emollients Keeps Moisture from Escaping
Laura McQuarrie — August 16, 2022 — Fashion
References: youthforia.co & allure
Youthforia's Pregame Primer is a protective product that can be used daily to lock makeup in place and simultaneously keep moisture from escaping. The one-of-a-kind primer gets its unique properties from an emollient formula that glides on smoothly, sinks in quickly and provides a weightless feel. On top of its comfortable formula, consumers will appreciate the daily protection it provides against stressors like pollution and even potentially irritating makeup formulas.
The product is branded as an "everyday ritual for hydrated, radiant skin" and when it comes to directing consumers on how to use the Pregame Primer, Youthforia suggests starting with a facial massage that focuses on lymphatic drainage points. Described as "the bridge between your skincare and makeup," this daily protective primer plays well with oil- and water-based formulas alike.
The product is branded as an "everyday ritual for hydrated, radiant skin" and when it comes to directing consumers on how to use the Pregame Primer, Youthforia suggests starting with a facial massage that focuses on lymphatic drainage points. Described as "the bridge between your skincare and makeup," this daily protective primer plays well with oil- and water-based formulas alike.
Trend Themes
1. Protective Primers - As consumers become increasingly interested in skincare and makeup products that protect against environmental stressors, there is an opportunity for the cosmetic industry to develop a range of primers fortified with protective ingredients like antioxidants.
2. Emollient Formulas - The success of Youthforia's Pregame Primer with its formula that glides on smoothly and sinks in quickly demonstrates the disruptive potential for cosmetic and skincare industries to incorporate emollient formulas into their products for a more comfortable, weightless feel.
3. Daily Rituals - As the lines between skincare and makeup continue to blur, there is an opportunity for brands to create a range of protective, hydrating products like Youthforia's Pregame Primer that cater to a growing segment of consumers interested in daily, multi-step rituals to achieve radiant skin that is protected from environmental stressors.
Industry Implications
1. Cosmetics - Cosmetic companies have an opportunity to incorporate protective ingredients like antioxidants into their range of makeup primers to cater to consumers' growing interest in skincare/makeup hybrids that help protect the skin against stressors like environmental pollution.
2. Skincare - Skincare brands can develop a range of daily protective primers fortified with hydrating and emollient formulas that address consumers' interests in daily, multi-step rituals that prioritize skin health and protection.
3. Wellness - With the focus on skincare intersecting with wellness, wellness companies have an opportunity to capitalize on the multi-step ritual trend by creating products that offer synergies between skincare, makeup, and wellness for a holistic approach to beauty and well-being.
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