This spring, Litehouse will be unveiling a brand-new line of Greek yogurt-based dressing called Purely Balanced that is refrigerated, creamy, thick and free from added sugar.
Krystle Turnbull, product manager for Litehouse Purely Balance, says: “We know that today’s consumer is more conscious about the food they consume and seeking products that fit with their lifestyle and diet. We developed these everyday dressings to help consumers meet some of their dietary preferences and restrictions without sacrificing a delicious eating experience.”
The free-from refrigerated salad dressings are made without gluten, high fructose corn syrup or artificial colors, flavors, preservatives or sweeteners, and they can be found in five varieties: Garden Ranch, Tzatziki Ranch, Garlic Caesar, Cilantro Lime and Basil Lemon.
Why This Trend Is Growing
- Greek Yogurt-based Dressings
- A growing trend of using Greek yogurt as a healthy and creamy alternative in salad dressings.
- Sugar-free Dressings
- Rising demand for sugar-free dressings to cater to consumers with dietary restrictions and preferences.
- Clean Label Dressings
- Consumers increasingly seeking salad dressings with cleaner and simpler ingredient lists.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can capitalize on the trend by offering more sugar-free and clean label dressings with Greek yogurt as a key ingredient.
- Health and Wellness
- The health and wellness industry can create marketing campaigns and position their products as a healthier alternative to traditional salad dressings.
- Retail
- Retailers can stock up on Greek yogurt-based, sugar-free, and clean label dressing products to cater to evolving consumer demands.
