Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Neon ADDI Billy's Brother Shelf Looks Like It'll Tip

 - Jan 16, 2009
References: addi.se & yankodesign
This ingenious bookcase appears to defy gravity in its leaning stance, but the work of ADDI, a Swedish design group, proves that things are never quite what they seem, and that designers continually seek to push the envelope. The award-winning design, which they call Billy’s Brother, for some unexplained reason, is a fascinating optical creation. The unit actually serves to hold the books or magazines, more securely than a standard formed unit would. The displaced shelves create a wave motion, which in turn creates a "playful meeting" between the wall and the floor.