The Gratitude Cafe urges health-weary eaters to take pride in their veggie-loving ways. Their latest campaign shows images of heads of lettuce being mounted to walls instead of the heads of slaughtered game.
Advertising agency WAX of Calgary, Canada is responsible for the creative imagery seen in the Gratitude Cafe campaign alongside creative director Joe Hospodarec and art director Brian Allen. These ads are enough to make you want to turn vegetarian!
Implications - As more and more of today's consumers are beginning to adapt a green and eco-friendly lifestyles, it is imperative that businesses offer products and services to complement these changes. Businesses that adapt their concepts and ideas to match those of the environment movement will see large returns.