Teton Waters Ranch (TWR) offers a range of 100% grass-fed and grass-finished beef products, but its newest offering introduces grass-fed beef patties that are mixed with mushrooms. TWR's Burger Blends are touted as a "mindful mix” of both grass-fed beef and mushrooms" and have the potential to appeal to flexitarian consumers who enjoy eating meat but are also open to exploring plant-based options.
Currently, TWR offers breakfast and dinner sausages, hot dogs and meatballs. When it came time to introduce a burger to its assortment, the brand considered a 100% beef burger but settled on an option that would best reflect consumer desires, as well as align with its own stance on sustainability.
A number of food service providers, restaurants and meal kit brands are also appealing to the flexitarian consumer with products that flavorfully combine vegetables and meat.
What Makes This Trend Stand Out
- Blended Burger Patties
- Blending meat with plant-based options creates a new product category that appeals to consumers interested in healthy and sustainable eating.
- Flexitarian Products
- The increasing popularity of plant-based diets is driving demand for products that combine meat and vegetables.
- Sustainable Meat Products
- Companies offering sustainable meat products, like grass-fed and grass-finished beef, are positioning themselves to meet consumer demand for environmentally-friendly options.
Sectors Adopting This
- Food Service
- Food service providers are utilizing blended meat and vegetable products to appeal to health-conscious and environmentally-conscious consumers.
- Restaurants
- Restaurants are incorporating blended burger patties to attract flexitarian customers who want to add more plant-based options into their meat-centric diets.
- Meal Kit Brands
- Meal kit brands are developing meal options that appeal to flexitarian consumers looking for quick and easy ways to incorporate more plant-based foods into their diet.
