This ad for the London College of Communication uses graffiti to get the attention of potential drawing students.
Living in Montreal, I have seen some spectacular graffiti; there are some businesses who actually pay young graffiti artists to paint mosaics or advertising pieces. I am sure this advertising message will be well received and will hopefully give the chance to young people to use their talent for good causes. The ad was created by advertising school, London College of Communication with art direction by Mark Holland.
What Makes This Trend Stand Out
- Graffiti as Advertising
- Opportunity for businesses to leverage graffiti as a creative and attention-grabbing form of advertising.
- Artistic Talent for Good
- Potential for young artists to use their graffiti talents for meaningful causes and projects.
- Alternative Education Campaigns
- Rise in unconventional advertising campaigns by educational institutions to attract potential students.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity for advertising agencies to embrace graffiti as a unique advertising medium.
- Art & Design Education
- Opportunity for art and design schools to develop creative campaigns to attract talent and offer unique educational experiences.
- Public Art Initiatives
- Potential for public art organizations to collaborate with graffiti artists to create engaging art installations in urban spaces.
