The GQ for Gap 2018 project highlights Gap's most iconic piece as part of its 'Coolest Designers on the Planet' collection. The brand's iconic sweater channels eight different luxe menswear designers to participate in its new iterations. The signature logo sweater is a piece of nostalgia as it stands as a staple piece throughout the years. This element serves as the main design inspiration as well, tapping into retro aesthetics to generate captivating new designs on the classic piece.
Some contributing designers include Massimo Giorgetti from MSGM, Opening Ceremony's Carol Lim and Humberto Leon, No Vacancy Inn's Acyde, Brock Korsan, and Tremaine Emory, Pierre Maheo of Officine Generale, Stampd's Chris Stamp, Balmain's Olivier Rousteing, Dsquared2's Dan and Dean Caten, and Surf is Dead's Christopher Josol. Some design details in the range include double hoods, geometric shapes, bold graphics, technology inspirations, vintage fades, zippers, and more.
Why This Trend Is Growing
- Logo Sweater Revival
- Opportunities for designers to collaborate with heritage brands and revive iconic pieces with modern flair.
- Retro Aesthetics
- Trend of retro aesthetics inspires designers to incorporate vintage design elements into modern pieces.
- Designer Collaborations
- Collaborations between established fashion designers and heritage brands open up opportunities for innovative design concepts to emerge.
Industries Being Reshaped
- Fashion
- Collaborations between fashion designers and heritage brands create new design directions for established brands.
- Retail
- Retro design trends increase demand for classic pieces, providing opportunities for retailers to capitalize on nostalgia.
- Marketing
- Iconic pieces of heritage brands can be leveraged to create buzz-worthy marketing campaigns that appeal to nostalgia-seeking consumers.
