Gothic Glam Editorials

The Vogue Brazil July 2014 Issue Stars Model Karlie Kloss

Channeling her inner witch for this gothic glam editorial, top model Karlie Kloss encourages women to embrace their dark sides for the upcoming fall season. Or perhaps they can indulge in this persona even now with loose billowing dresses and thigh high boots all in the black and maroon palette. The edgy elegant ensembles are well-suited to a night out on the town.

The gothic glam editorial was shot on location by photographer Henrique Gendre. Appearing in the July 2014 issue of Vogue Brazil, the face of Donna Karan was outfitted by stylist Luis Fiod, who pulled dramatic pieces from the likes of Lanvin, Forum and Givenchy. The femme fatale looks were perfected with a pulled back hairdo, dark eyes, darker lips and bold jewelry pieces.

Gothic Fashion
Opportunity for fashion brands to incorporate gothic elements into fall collections.
Dark Beauty
Beauty brands can create edgy makeup and hair looks inspired by the gothic glam trend.
Witchy Aesthetics
Brands can tap into the growing interest in witchcraft-inspired fashion and lifestyle products.

Industries Being Reshaped

Fashion
Fashion retailers can showcase gothic-style clothing for the fall season.
Beauty
Beauty industry can capitalize on the trend by creating a bold makeup look inspired by dark beauty.
Lifestyle
Lifestyle brands can introduce witchcraft aesthetics into their product lineups.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 56%
Freshness 8%