Camera-Embedded Cars

BMW is Integrating GoPro Action Cameras Into its Cars

BMW is making it possible for driving enthusiasts to record and share their drives by embedded GoPro action cameras into its already-considerable infotainment system. The GoPro iPhone app will be used to connect the GoPro's hardware to the car's color display and iDrive controller. Drivers can mount the GoPro anywhere on the inside or exterior of their car and control it from the comfort of their driver's seat.

Drivers can turn the GoPro action camera on and off, start and stop recording, switch between video and photo modes and choose from a variety of camera modes. These include night-time driving, sport driving, winding road time lapse, straight road time lapse and more.

The car's display shows the camera's battery life, storage space and the status of its WiFi connection.

Action Camera Integration
Integrating action cameras into car infotainment systems allows for immersive and shareable driving experiences.
Remote Control Capabilities
Enabling drivers to control action cameras from their car's display provides convenience and ease of use.
Specialized Camera Modes
Offering various camera modes tailored to specific driving scenarios enhances the capture and documentation of drives.

Sectors Adopting This

Automotive
The automotive industry can explore partnerships and collaborations with action camera manufacturers to enhance driver experiences.
Consumer Electronics
The consumer electronics industry can develop innovative action cameras specifically designed for integration with car infotainment systems.
Social Media
The social media industry can create platforms and features that cater to the growing trend of sharing immersive driving experiences captured with integrated action cameras.
SCORE
3.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 55%
Freshness 8%