The new Goop GIFT is a new collection of pop-up shops that are designed to help customers find the perfect gift for anyone on their shopping list. Products in the shop will be organized into the brand's 12 categories established on the Goop website, including The Traveler, The Host, and The Lover. Unlike the online experience, buying items at Goop GIFT will come with special touches like luxe gift wrapping, intricate calligraphy, and other types of unique personalization.
The Goop GIFT pop-ups will also feature two distinct categories, including One-Step Aheader, which offers items focused on the newest trend, and the One and Only, which will include incredibly luxe items that are one-of-a-kind. Goop will also be partnering with Google for these pop-ups by curating a selection of Google products in the brick-and-mortar stores.