App Store Circumvention

Google Voice to Reemerge as Web App After Apple Rejection

Apple iPhone owners have been in a frenzy ever since Apple rejected all versions of a Google Voice iPhone App; as the ensuing FCC investigation of Apple continues, the New York Times reports that a Google Voice web app is in the works to circumvent the App Store altogether.

Here's a snippet from the New York Times article:
Google says it is readying a replacement for the Google Voice app that will offer exactly the same features as the rejected app—except that it will take the form of a specialized, iPhone-shaped Web page. For all intents and purposes, it will behave exactly the same as the app would have; you can even install it as an icon on your Home screen.

News of a Google Voice web app comes as a great relief to Apple iPhone owners who looked forward to slashing the cost of their monthly AT&T mobile phone bill.

Web App Development
The development of specialized web apps as alternatives to rejected mobile apps opens up opportunities for companies to bypass app store restrictions.
Mobile App Rejection
The rejection of Google Voice by Apple highlights the need for companies to explore alternative methods of delivering their apps to users.
Alternative App Distribution
Google's circumvention of the App Store with a web app demonstrates the potential for alternative app distribution channels.

Sectors Adopting This

Mobile App Development
The mobile app development industry can explore the creation of specialized web apps to bypass app store restrictions and reach a wider audience.
Telecommunications
The telecommunications industry can benefit from alternative app distribution methods, like web apps, to offer innovative services to mobile users.
E-commerce
E-commerce companies can take advantage of the circumvention of app stores to develop and distribute their own specialized web apps, providing unique shopping experiences for customers.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 52%
Freshness 8%

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