Smart speakers are quickly becoming a commonplace item in the home but are solely focused on audio feedback, so the conceptual Google Visual Assistant identifies what could be done to enhance the experience with visual info.
Designed by Pascal Grangier and Jiwon Seo, the unit works by being prompted with the user's voice to perform various tasks in the real world or digitally. The projection technology within will provide users with the information they need without the need for a traditional TV or even built-in screen to accommodate the needs of consumers who are spending more of their days online than ever.
The conceptual Google Visual Assistant is positioned as an all-in-one entertainment solution that identifies what could one day soon replace the traditional television set.
Key Themes Behind This Trend
- Smart Speakers
- Disruptive innovation opportunity: Develop visual capabilities for smart speakers to enhance the user experience.
- Projection Technology
- Disruptive innovation opportunity: Integrate projection technology into various devices to provide visual information without the need for traditional screens.
- All-in-one Entertainment Solutions
- Disruptive innovation opportunity: Create versatile entertainment systems that combine audio and visual capabilities, potentially replacing traditional television sets.
Where This Applies
- Consumer Electronics
- Disruptive innovation opportunity: Incorporate projection technology into consumer electronics devices such as smart speakers, smartphones, and tablets.
- Home Entertainment
- Disruptive innovation opportunity: Develop all-in-one entertainment solutions that provide immersive audio and visual experiences in the home.
- Virtual Assistants
- Disruptive innovation opportunity: Enhance virtual assistants with visual capabilities to offer more comprehensive and interactive user experiences.
