Calendar Wake Up Feature

 - Apr 1, 2008
References: google
Google thought you might like a morning wake up so they announced the Google Wake Up Kit integrated into Google Calendar. The wake up notification was to be "relentless" to rouse you from your sound sleeping. Wake Up would supposedly get more and more annoying.

Wake yourself up with our new Google Wake Up Kit!
Do you have trouble getting out of bed in the morning? We do, too. In fact this problem became so serious at times that it sometimes resulted in lacklustre attendance at team meetings. To help solve the problem we've created an innovative solution called the Google Wake Up Kit.