Google is celebrating the 10th anniversary of the Google Play store with a newly redesigned logo. The new logo is altered from the original play button-shaped colorful triangle in two main ways. Firstly, the colors have been dulled on the new logo in order to better match the design of Google's other mobile applications, such as Maps and Gmail. Secondly, the play button triangle has been rounded more, resulting in less sharp edges and a more immediately identifiable logo shape.
In addition to launching this new logo, Google is celebrating the 10th anniversary of its app store by offering users 10x 'Play Points' on purchases. This is only applicable to certain countries and markets, but is an excellent way to give back to the company's fans.
Image Credit: Google
Why This Trend Is Growing
- Mobile Application Redesigns
- There are opportunities for mobile app designers to create new logos and fresh designs to commemorate special events and milestones.
- Dulled Color Design Trend
- As Google updates their app logos to have dulled colors for a consistent design style, this trend presents opportunities for companies to reevaluate their logo's color scheme based on modern design aesthetics and user preferences.
- Play Point Rewards Program Trend
- As Google offers Play Points rewards program for users during special occasions, this trend of incentivizing loyalty presents opportunities for businesses to foster customer loyalty and increase customer retention using similar programs.
Industries Being Reshaped
- Mobile Application Industry
- In the mobile application industry, companies can consider redesigning and updating their app logos and interface designs based on current design trends.
- Marketing Industry
- In the marketing industry, companies can utilize reward programs and special offers to incentivize customer loyalty and increase customer retention.
- Graphic Design Industry
- In the graphic design industry, companies can capitalize on the trend towards dulled color designs and advise clients to update their branding and visual identities to have more subdued and modern color palettes.
