The Nike Performance Fitting Center, a facility that allows consumers to avail of world-class golf club fittings, was recently unveiled by Nike Golf and its star golfer Rory McIlroy.
The aim of the initiative is to provide regular consumers the same level of golf club fitting enjoyed by British Open-winning folfer Rory McIlroy and other professional Nike-sponsored golfers.
Located in Edinburgh, Scotland, the facility will offer golf enthusiasts access to an elite panel of golf coaches including former Ryder Cup player Andrew Coltart and prominent European Tour coach Gary Nicol.
Golfers can enjoy the facility in a variety of ways, the most luxurious being a three-day stay at the club itself. This will allow them to enjoy complete club and ball fitting, game assessment by top coaches, a physical fitness consultation and playing lessons.