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STEM Craft Subscriptions

JOANN's GoldieBlox Box Shares Monthly Science, Math & Tech Activities

— September 13, 2019 — Life-Stages
Together, JOANN and GoldieBlox are introducing the GoldieBox Blox as an exclusive monthly craft subscription box that helps kids develop science, technology, engineering and math skills through educational craft projects. On a monthly basis, the STEM subscription box shares everything that's needed to make fun crafts inspired by popular DIY projects like making bath bombs or squishies from scratch.

The box is ideal for kids ages eight and up, and features content that's curated with the Make it Real company, plus facts about the STEM behind each project. In the first GoldieBox Blox of its kind, kids will find ingredients like baking soda, citrus acid, molds and popsicle sticks for making shower fizzies, and have the potential to learn about the science behind what creates their effervescence.
Trend Themes
1. STEM Craft Subscriptions - The trend of STEM craft subscriptions offers a disruptive innovation opportunity to combine hands-on craft activities with science, technology, engineering, and math education for children.
2. Monthly Educational Craft Projects - The trend of monthly educational craft projects presents a disruptive innovation opportunity to provide children with a curated selection of DIY projects that promote learning in science, math, and technology.
3. Integration of STEM and Crafts - The trend of integrating STEM and crafts opens up a disruptive innovation opportunity to engage children in educational activities that combine scientific concepts with hands-on creativity.
Industry Implications
1. Subscription Box Industry - The subscription box industry can tap into the demand for STEM craft subscriptions and offer curated monthly boxes that provide educational craft projects to children.
2. Educational Toy Industry - The educational toy industry can explore disruptive innovation opportunities by developing and marketing STEM-focused craft projects that enhance children's learning experiences.
3. DIY Project Industry - The DIY project industry can collaborate with educational content providers to create DIY project kits that merge hands-on creativity with STEM education for children.
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