The family-style restaurant chain Golden Corral recently introduced a new dinner promotion that cleverly plays on the current US election. While the new promotion may have nothing to do with politics, it does give customers a fun way to show their enthusiasm for their favorite dining option.
The Decision 2016 dinner promotion is a four-week campaign that pits two popular dinner buffet meals against each other. One of the buffet specials is the new '2 for $22' deal, which runs Monday to Thursday and gives customers the choice of two meals from the chain's expansive menu. The second special is the 'Premium Weekends' deal, which runs from Friday to Sunday and includes a fixed menu featuring items such as Honey Teriyaki Glazed Salmon and Carved Slow Roasted Prime Rib. However, unlike a real election, Golden Corral customers have the option to take advantage of both deals if they wish.
Why This Trend Is Growing
- Election-inspired Promotions
- More restaurants can take advantage of political milestones to create fun and attention-grabbing promotions during special events.
- Menu Special Showdowns
- Creating friendly competition between similar menu items may encourage customers to try both and increase sales for the restaurant.
- Flexible Deals
- Offering customers the flexibility to enjoy different deals on different days can attract a wider range of customers and increase overall sales.
Industries Being Reshaped
- Restaurant Chains
- Other restaurant chains can capitalize on national events such as elections and create special promotions to attract new customers.
- Buffet-style Restaurants
- Buffet-style restaurants can create special promotions that allow customers to try different menu items at a discounted rate to attract more diners.
- Family-style Restaurants
- Family-style restaurants can create flexible deals to cater to different preferences and schedules for their customers and appeal to a wider audience.
