Walking into the 'K11' mall in Hong Kong is almost like walking into a dream. The multi-floored space features beautiful shimmery golden objects all across the interior that were created by design firm 'People's Archtiecture Office.' It's essentially a massive art installation inside of the mall. The concept is called 'Golden Bubbles' in reference to the reflective golden exterior of the inflatable objects. The design references Hong Kong as global financial capital -- likely where the gold color comes into play. The objects are meant to distort and alter the viewpoint of anyone looking at the Golden Bubbles. Mall patrons can even look inside some pieces to see what's on the other side through a kaleidoscopic view.
The interesting design definitely fits in with K11's concept of being the world's first retail museum.
Photo Credits: designboom
What Makes This Trend Stand Out
- Inflatable Art Installations
- The use of inflatable art installations in malls presents an opportunity for unique and immersive shopping experiences.
- Golden Aesthetic
- The incorporation of golden objects and design elements in retail spaces taps into the trend of creating visually striking environments to attract customers.
- Distorting Perspectives
- The use of objects that distort and alter viewpoints offers an innovative way to engage mall patrons and create a sense of curiosity.
Sectors Adopting This
- Retail
- The retail industry can adopt inflatable art installations and golden aesthetics to enhance their store ambiance and attract customers.
- Design
- The design industry can explore the use of inflatable objects and the incorporation of distorted perspectives in various creative projects.
- Entertainment
- The entertainment industry can leverage inflatable art installations and visual distortions to create engaging and interactive experiences for their audiences.
