During his athletic career, Oscar de la Hoya, also known as the Golden Boy, was a champion of the boxing world, but now, de la Hoya's 'Golden Boy Promotions' has become one of the most powerful forces in the business of boxing. As proof of that business savvy, Golden Boy Promotions is set to become the first company to offer livestreaming boxing matches on all devices.
Since the early days of boxing on cable TV, the only way to watch a boxing match was to see it live or to get it on pay-per-view. And while virtually every other major sport has made the transition to digital media in at least some capacity, boxing has stubbornly insisted on remaining on TV and TV alone.
Golden Boy Promotions livestreaming system is embracing modern media consumption habits, in which consumers insist on online viewing.