Godawan Series 02 is a Rare Whisky to Save a Rare Bird
Laura McQuarrie — June 13, 2023 — Marketing
References: fabnews.live
Godawan Series 02 is a rare whisky to save a rare species and it takes the form of an unpeated single malt whisky from India that's aged in oak (ex-cherry oak casks) and bottled at 46% ABV.
Godawan introduced itself to the world as a uniquely Indian luxury brand that's putting India on the luxury whisky world map, all the while working diligently to save a rare species—the Great Indian Bustard, also known as the Godawan. With just 128 of the rare bird remaining, the brand set out to connect with a new generation of luxury consumers in India.
The single malt whisky with notes of fruit and spice boasts natural details and sustainable packaging choices, such as paper labels with FSC-certified recycled content.
Godawan introduced itself to the world as a uniquely Indian luxury brand that's putting India on the luxury whisky world map, all the while working diligently to save a rare species—the Great Indian Bustard, also known as the Godawan. With just 128 of the rare bird remaining, the brand set out to connect with a new generation of luxury consumers in India.
The single malt whisky with notes of fruit and spice boasts natural details and sustainable packaging choices, such as paper labels with FSC-certified recycled content.
Trend Themes
1. Luxury Conservation Brands - Luxury brands that align with conservation causes can resonate with a new generation of environmentally-conscious consumers.
2. Unusual Whisky Aging Methods - Exploring unconventional oak types and aging methods can create unique flavor profiles in whiskies.
3. Sustainable Packaging in the Luxury Industry - Luxury brands adopting sustainable packaging choices can appeal to consumers who prioritize eco-friendly products.
Industry Implications
1. Luxury Spirits - Luxury spirits brands can incorporate conservation efforts and unique aging techniques to differentiate themselves in the market.
2. Ecotourism - Ecotourism companies can collaborate with luxury conservation brands to offer unique experiences that engage consumers in biodiversity conservation.
3. Sustainable Packaging - Packaging companies specializing in sustainability can partner with luxury brands to create innovative, eco-friendly packaging solutions.
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