In order to take advantage of the rise of wheatless cuisine, VP Brokerage recently launched a line of gluten-free appetizers.
'The Wheatless Gourmet' line's collection of hors d’oeuvres includes a range of sweet and savory options like Apple Empanadas and Roasted Red Pepper Tartlets. Most of these products are designed to be bite-sized, which is emphasized with branding that emphasizes the 'Mini' nature of the snacks.
The branding of the gluten-free appetizers was taken care of by Strano and Pettigrew Design Associates and features simple typography, a white backdrop and close-up food photos to show off the best features of each dish. Other than the name being an indicator that the products contain no wheat, there's also a small icon that reminds there is zero gluten in the hors d’oeuvres.