In order to take advantage of the rise of wheatless cuisine, VP Brokerage recently launched a line of gluten-free appetizers.
'The Wheatless Gourmet' line's collection of hors d’oeuvres includes a range of sweet and savory options like Apple Empanadas and Roasted Red Pepper Tartlets. Most of these products are designed to be bite-sized, which is emphasized with branding that emphasizes the 'Mini' nature of the snacks.
The branding of the gluten-free appetizers was taken care of by Strano and Pettigrew Design Associates and features simple typography, a white backdrop and close-up food photos to show off the best features of each dish. Other than the name being an indicator that the products contain no wheat, there's also a small icon that reminds there is zero gluten in the hors d’oeuvres.
Key Themes Behind This Trend
- Rise of Wheatless Cuisine
- Disruptive innovation opportunity: Develop more gluten-free products and menu options to cater to the growing demand for wheatless cuisine.
- Bite-sized Snacks
- Disruptive innovation opportunity: Create convenient, bite-sized versions of popular dishes to meet the demand for easy-to-eat appetizers and snacks.
- Gluten-free Branding
- Disruptive innovation opportunity: Provide visually appealing and informative branding that clearly communicates the gluten-free nature of products to attract health-conscious consumers.
Where This Applies
- Food Manufacturing
- Disruptive innovation opportunity: Incorporate gluten-free ingredients and manufacturing processes to produce a wider range of wheatless gourmet appetizers.
- Restaurant and Catering
- Disruptive innovation opportunity: Develop gluten-free appetizers and menu options to cater to the growing number of customers with dietary restrictions.
- Packaging and Design
- Disruptive innovation opportunity: Offer packaging and design services that effectively communicate the key features of gluten-free products, appealing to brands in the food industry.
