Portion-Controlled Nutrition Kits

OPTAVIA's GLP-1 Nutrition Support Kit Features "Fuelings"

It's crucial for GLP-1 medication users to maintain adequate nutrition and preserve lean muscle mass for overall health and vitality, and OPTAVIA's GLP-1 Nutrition Support Kit pairs a whey protein supplement with nutrient-dense, portion-controlled Fuelings to support this.

In the kit for lean muscle mass retention during weight loss, two servings of OPTAVIA ACTIVE Whey Protein (a powdered drink mix available in chocolate or vanilla) are meant to be taken daily alongside one OPTAVIA Fueling product enjoyed alongside balanced meals.

OPTAVIA Fuelings are rich in two dozen vitamins and minerals to fill the nutrition gap and satisfy hunger while also supporting healthy digestion with a source of fiber. Sweet and savory options are abundant, including everything from Cinnamon Sugar Sticks and Apple & Cinnamon Spiced Oatmeal to Smoky BBQ Crunchers and Roasted Garlic Mashed Potatoes.

Personalized Nutrition Plans
Customizable nutrition kits cater to individual dietary needs, offering a tailored approach to health and wellness.
Functional Protein Supplements
Whey protein supplements are evolving to include multifunctional benefits such as supporting weight loss while retaining lean muscle mass.
Vitamin-enriched Meal Replacements
Meal replacements enriched with essential vitamins and minerals address nutritional deficiencies while promoting convenient, balanced eating.

Industries Being Reshaped

Health and Wellness
Innovations in nutrition support and dietary supplements are reshaping health maintenance practices.
Functional Foods
The demand for foods with added health benefits is driving growth in the functional foods sector.
Supplement Market
As consumers seek more personalized health solutions, the supplement market is rapidly expanding with specialized products.
SCORE
4.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 56%
Freshness 28%