Luminous Backpack Indicators

The 'BrakePack' is a Glowing Bag That Signals a Cyclist's Direction

The 'BrakePack' is an ingenious glowing bag that helps to keep cyclists safe at night. For many cyclists, riding at night can be a dangerous task because motorists are often unable to see riders or their directional hand signals. To combat this issue, the design firm 'Artefact Group' developed a backpack that would illuminate the cyclist and their intended movements.

The BrakePack is shaped like a sleek messenger bag with a strip of glowing lights around the outside. The ring of bright LED lights are capable of performing a number of different functions, all of which are designed to keep the rider safe and visible. If the rider is in normal operation, the lights will flash slowly to alert drivers of the cyclist's presence. If the rider slows down, the backpack will display brake lights. Finally, the rider can use the backpack to indicate changes in direction by activating signals built into the straps of the bag.

Currently the glowing bag is just a prototype, but the BrakePack does indicate how wearable technology can be used to help keep cyclists safer at night.

Wearable Safety Technology
The BrakePack prototype showcases the potential for wearable technology to enhance cyclist safety at night.
Smart Backpacks
The use of LED lights and built-in signals in the BrakePack highlights the emergence of smart backpacks for improved visibility and communication.
Enhanced Cyclist Visibility
The glowing lights and directional signals in the BrakePack reflect a trend towards innovative solutions for enhancing cyclist visibility on the road.

Where This Applies

Outdoor Apparel
The development of the BrakePack presents opportunities for outdoor apparel companies to integrate safety features into their products.
Wearable Technology
The BrakePack highlights the potential for the wearable technology industry to expand into the cycling market with safety-focused innovations.
Smart Transportation
The advanced safety features in the BrakePack suggest potential synergies with the smart transportation industry to improve cyclist safety in urban environments.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 69%
Freshness 8%

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